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Virgin Hotels – the luxurious way of life hospitality model of the Virgin Group and Virgin Limited Edition – the non-public international assortment of distinctive retreats, inns and unique islands owned by Sir Richard Branson have right this moment introduced that they’ll come collectively below the brand new guardian model named Virgin Hotels Collection.
The two award-winning and world-class luxurious hospitality manufacturers that kind a part of the Virgin Group have a number of the most unbelievable and distinctive properties throughout the trade and this unity will see two manufacturers come collectively to additional change the luxurious resort enterprise for good. They can even be joined below the Virgin Hotels Collection model by Virgin Residences and collectively they’ve a big progress technique so as to add extra metropolis places, resorts and residences.
James Bermingham, present CEO of Virgin Hotels will take up the realm of CEO for the brand new Virgin Hotels Collection model on 1 April as long-serving Jon Brown, CEO of Virgin Limited Edition steps down on the finish of March; having spent greater than 24 years main Virgin Limited Edition because the ultra-luxury and vastly profitable model it’s right this moment.
James joined Virgin Hotels again in 2021 with a powerful 37 years within the trade and greater than twenty years at Montage International constructing its luxurious and luxurious way of life manufacturers, earlier than taking up the CEO function for Virgin Hotels and efficiently delivering a worldwide progress technique and multi award-winning buyer experiences. He will now be accountable for driving this ahead for all manufacturers below Virgin Hotels Collection.
Sir Richard Branson, Founder of the Virgin Group commented “I’m thrilled that we’re bringing Virgin Limited Edition and Virgin Hotels collectively below the Virgin Hotels Collection model. Two unbelievable groups that share a deep ardour for creating unrivalled and distinctive buyer experiences while making a optimistic affect on individuals and the planet. James is a visionary chief, and below his management, I’m assured we’ll create one game-changing firm.
“I’d like to thank Jon Brown, who has dedicated an incredible 24 years to Virgin Limited Edition. Jon had the vision and drive to turn our dreams into a reality, and he truly put his heart and soul into making Virgin Limited Edition the incredible company it is today.”
“I have some huge shoes to fill in Jon’s departure and I can only promise to ensure his legacy and give Virgin Limited Edition the same love and devotion he did – with the added opportunity to bring further growth, collaboration, and innovation by bringing our wonderful brands together and ensuring they are best placed to compete in the luxury lifestyle and ultra-luxury markets” stated James Bermingham, CEO of the newly launched Virgin Hotels Collection.
“As if launching Virgin Hotels Collection wasn’t sufficient, we’ve an unbelievably thrilling yr forward for the brand new assortment with the opening of Virgin Hotels in New York, adopted by Glasgow after which the extensively anticipated launch of Virgin Limited Edition’s stunning Son Bunyola Hotel in Mallorca’s UNESCO World Heritage Site. Thereafter, the launch of Virgin Residences Miami, in addition to Virgin Hotels Denver, each in 2025. And we definitely gained’t be stopping there…
“I’d like to take this opportunity to say an enormous thank you to of course our people, all our past, present, and future guests along with, our loyal trade partners across the globe, who have helped make our brands into the success they are today. I very much look forward to continuing this journey even further, developing joint opportunities as we proudly bring these incredible brands together.”
Formed to shake up the resort trade, Virgin Hotels has been making its mark in key places throughout main cities within the US and UK, combining heartfelt service with a personalised resort expertise. The model has a big international progress technique together with resort locations and residences, having already seen six metropolis inns open and two extra set to open in 2023.
Renowned for its world-class luxurious requirements, distinctive experiences and boasting two of the world’s most unique private-islands, Virgin Limited Edition shares the identical simple ardour for championing buyer expertise and one which the Virgin Group has disrupted within the trade for greater than 50 years. Virgin Hotels Collection will give attention to accelerating the expansion of each manufacturers, to supply a really differentiated buyer expertise, whereas persevering with to make a significant contribution to the communities and locations its manufacturers function in.
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